List of research paper in marketing
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25 Cool Ideas for Your Marketing Research Topics
Another challenge is the unknown total effect size where marketing campaigns may drive customers to repeat actions such as purchasing multiple items related to an advertised product. Finally, another key challenge is that campaigns are often short-lived so the incremental effect of a campaign must be estimated quickly. The researchers introduced an approach to address the above challenges. The approach involves uplift modeling, causal inference, and multi-armed bandits.
Thompson sampling , a well-known multi-armed bandit method, was used in the approach. Contextual multi-armed bandit algorithms were used to optimize marketing campaign allocation with the focus on causal incremental effects.
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This paper explains how peer-to-peer P2P marketplaces like eBay and Airbnb rely on sellers to price and market the products that they list. These types of marketplaces also rely on sellers and buyers finding each other organically in a decentralized manner. Most sellers do not have a marketing team to help them list products in an optimal way that will attract and convert buyers.
The researchers examine the use of general adversarial networks GANs to help with marketing on P2P marketplaces by providing recommendations automatically of how product descriptions could be reworded to help increase conversions. The experiment focuses on using GANs to replicate text patterns from successful product listings on Airbnb. How is augmented reality going to enhance marketing experiences?
Research Papers | Publications
Are Automated Service Interactions more effective in retaining existing customers and attracting new ones? How can various emerging technologies, including the Internet of Things, smart devices, or wearables, be integrated with automated service interactions to create optimal value? Impacts of e-service quality on customer loyalty: An empirical study of UK internet grocery market.
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How do brands exploit impulsive buying? Impact of e-marketing on influencing consumer purchase decision: case of UK luxury industry. Financial Management Role of Capital structure in improving the firm performance: an exploratory study on UK manufacturing firms. The evolution and implementation of investment banking in emerging markets.
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How does European financial supervision affect cross-border financial investment? What is the impact of foreign direct investment on emerging economies? Assessing the factors that promote foreign direct investment in Asian economies — the case of India.